“Climate change is real but it’s not the end of the world. And increasingly extreme statements by activists undermine environmental progress, say climate scientists.” – another post in our continuing look at poorly done climate communications tactics that are leading many to ignore the climate topic altogether.
PR stunts tend to backfire when they are hypocritical. Greta Thunberg sailed on a donated, crewed, luxury yacht to North America to avoid the CO2 emissions of air travel. But at least two (and likely 4) crew members crossed the Atlantic by air to support her effort. In her current crossing by a crewed, luxury yacht back to Europe, another crew member was flown across the Atlantic. Her travel by luxury yachts has produced significantly more CO2 than if she had simply flown herself. When this information becomes public, the climate message gets lost and viewed as hypocritical (which it is).
In 2016, Newsweek recalled 125,000 copies of this cover, which had been distributed nationwide. You can find copies today on Amazon or EBay. Newsweek blamed a subcontractor saying they had printed two separate editions in order to be prepared but their vendor shipped the wrong one. Newsweek has a history of publishing creative pre-written news stories rather than reporting on events after they have occurred.
When someone tries to persuade you of something that is not actually true, and the persuader knows it is not true, then the persuader is engaged in manipulation – versus argument or discussion.
FakeSpot thinks about 1/3d of online reviews are fake although major online vendors dispute that allegation. However, there are numerous ways that vendors have manipulated the online review process to add good reviews for their products and bad reviews for competitors.
Newsweek reporter caught having manufactured a fictional news report, then calls it an “honest mistake” and keeps her job. Newsweek has a history of publishing fiction stories masquerading as actual news. This is not how to inspire confidence in the news media. (Update: Newsweek confirmed the report about what Trump did on Thanksgiving was written during the week prior to Thanksgiving. The reporter has been fired and the editor has been demoted.)
A branding expert says climate communications must adopt even scarier sounding propaganda terminology, not based on the actual science, in order to frighten people in to taking action. He proposes terminology such as Global Meltdown or Scorched Earth, neither of which is accurate. He’s advocating the use of lies to persuade targets to adopt an agenda. This approach, however, is likely to backfire and turn people away from even listening to climate communications.
The claim that this is the shortest international bridge in the world is bogus because (a) both islands are in Canada, and (b) a shorter bridge between Spain and Portugal exists.
If you do not trust mass media, then you are unpatriotic. Interesting assertion unsupported by evidence. But its in the Washington Post, so you can trust it.
The headline comes from a survey finding consumers are concerned about a future recession. Public opinion polls, particularly when asking people to express an opinion on subjects of which they have neither expert nor first hand knowledge, are primarily measuring the effectiveness of prior propaganda messaging. In this example, 2019 has been filled with a stream of news reports predicting a recession. In fact, these predictions have been underway for years. And they have been wrong – particularly since no one has demonstrated any skill in accurately forecasting future recessions. But they are effective at shaping public opinion, which could result in consumers changing their behavior in ways that reduce economic activity.
The headline story is itself followed by a sequence of upbeat economic news. In fact, 2019 holiday sales are running 15% above the prior year, to date.