The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

TL;DR Summary:

  • TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader.
  • An emotionally jolted viewer or reader is more likely to retain the story in their head.
  • An emotionally jolted person is more susceptible to advertising messages, which is good for the business.
  • The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long as it agrees with their preexisting bias and ideology, it must be true!

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Appeal to authority, assertion of false quote: Alan Greenspan did not say this

12208293_926532560715757_6807860016457691802_nTL;DR Summary:

  • Greenspan never said this. Prof. Noam Chomsky said this quote to illustrate what he thought of Greenspan.
  • HOW IT WORKS – This is a fake “Appeal to Authority” using one’s thoughts on Greenspan as leverage.
  • The poster asserts that Greenspan said this and readers want to believe it is true, therefore, it must be true!

Methods: Appeal to authority, Assertion (of false quote), transference

Goal: To associate or “transfer” dislike of bankers to Republicans.

Scorecard: Successful as propaganda. This item has been widely shared online.


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