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Tag: propaganda

How pro sports uses the national anthem for promotional propaganda

How pro sports uses the national anthem for promotional propaganda

TL;DR Summary Why do we play the national anthem at sports events? Why do we have the emotional re-uniting of families with a service member returned from overseas at sports events? These seemingly spontaneous events of joy and patriotism are often paid endorsements from the marketing budget of the the US Department of Defense. In the case of the Superbowl, the symbolism is taken to an extreme to link pro sports with patriotism, military and nationalist pride.

The emotional jolts per minute metric – and no one cares if its fake news

The emotional jolts per minute metric – and no one cares if its fake news

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

The emotional jolts per minute metric – and no one cares if its #fakenews #Socialmedia #Propaganda

TL;DR Summary: TV news, especially, but print news too, relies on a concept of “emotional jolts per minute” to engage their viewer or reader. An emotionally jolted viewer or reader is more likely to retain the story in their head. An emotionally jolted person is more susceptible to advertising messages, which is good for the business. The Washington Post ended their Internet meme fact checking column because they discovered that no one cares if the meme is false; as long…

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Kafkatrapping, a logical fallacy used frequently in arguments

Kafkatrapping, a logical fallacy used frequently in arguments

TL;DR Summary: Kafkatrapping[1] is an argumentative form used frequently in propaganda messaging to convince you of someone’s agenda. If you have seen the movie, Monty Python’s The Holy Grail, you may remember that “only a witch would deny she is a witch”.  That’s kafkatrapping! A denial is confirmation! There is no possible defense to the accusation. The argument is framed in a way that to deny the argument is admit that you are guilty!

Assertion (False): Obamas lost their law licenses

Assertion (False): Obamas lost their law licenses

TL;DR Summary: HOW IT WORKS: An Internet meme sounds plausible but it is not true at all. The best propaganda usually sounds plausible! Method: Assertion (all untrue). Goal: To encourage doubts about the Obamas. Since it does not call for a specific action by the viewer, this could be considered “pre-propaganda” preparing the target for later messaging and a call to action. Scorecard: Widely distributed in right wing circles even though it is false.